Who would've thought the year 2020 brought us this level of challenge and craziness around the globe? Amid uncertainty and crisis around the current situation, many of us could use this time to focus and refocus on activities and tasks that we find too busy to do while in a full hustling and grinding mode.
Guess what? The time has come. It's time to work on tasks that we wish we had the time to do.
While this article may not help you generate revenue or clients instantly, it will help you establish a strong foundation for when we all are back at it again.
I'm also sharing this detailed downloadable productivity guide that contains actionable items to keep you on track & on purpose with these activities.
Now that people spend more time online, it could be the time time to put yourself to connect with others and provide your service/value. Without further ado, these are 11 things to give your business and personal life a strong foundation during this downtime.
Check out this productivity guide/checklist to help your business fight against the Corvid 19 impacts:
#1 Reset your mindset and goal(s): All of us anticipated the arrival of the big 2020 and had so many exciting things planned in our businesses. Then a few months later, our world has turned upside down in a way that no one had imagined. We all are facing a challenging time. While the current situation is uncertain and scary, it's even more important than ever to keep your spirit high.
Resetting a new expectation can positively impact your mental and emotionally health
If your goal in 2020 is to hit a six-figure, but you foresee a major revenue drop due to clients' financial hardship, then adjusting and refocusing isn't a bad idea.
You always want to keep your momentum and good spirit while focusing on your business goals that feel right and not put too much pressure on you.
#2 Create a quality time/memory with your loved ones: for most business owners, we always work, work and work. Dad's guilt, mom's guilt - you name it. Oftentimes, we don't get to spend a lot of time with our family. Now there is no better time to reconnect and create the quality time you've always dreamed of having.
Color or sing with your children
Cook or bake new recipes
Play game boards
Reconnect with your spouse
Call your parents, relatives or friends
#3 Establish your "online" presence and keep the momentum going. Not all businesses can become online business but every business can benefit from having an online presence in some shape and form, be it on social media or your own website.
#4 Plan your social media posts, newsletters and/or blog posts: I know this is such a daunting task for many of us. No surprise this task has been put on the back burner over and over again. There is no better time than now to get started. These are some ideas to help spark your ideas in case you don't know what to post:
What made or inspired you start your business?
3 Surprising facts about you or your business
An office tour video to show your work space
Share your thought process of your product/service
5 Things you learned from your business last year
Coming up with topics to share in your social media or blog posts isn't as difficult as you think.
If you come from a place of "sharing/telling" instead of thinking of a perfect message to sell.
Once you make that mental shift from trying to create that perfect marketing message/sale pitch, words and ideas will flow naturally and you'll find yourself having a long list of topics to "share" with your audience.
#5 Try a 5-min meditation
This is one activity I've always wanted to try but I always feel rushed and could never achieve this routine. In times like these, perhaps a peaceful moment is what we need the most to boost our mental health to be prepared for any situation.
#6 Review and update your website: when was the last time you updated your website? Since the outbreak of the novel Corvid 19 virus, your business online presence is more critical than ever. You want your clients to be able to find you online when visiting your physical location isn't convenient.
Not all businesses have the ability to become online businesses as some of you provide/deliver the in-person experience that cannot be substituted with online transaction, you can use the power of internet to establish your online presence.
If you need help to diy your website, I'm offering a flexible/obligation-free/buy-only-as-you need option at a special rate (contact for more details).
#7 Follow up or check in with your past prospects & clients: they may have said no to you weeks or months or a year ago, but hey things may change. Many of us are too busy, too shy, too intimidated to follow up, BUT now it's time to do so.
Simply sending a quick email to check on them to see how they are doing and how they have been impacted. A caring and genuine message goes a long way during a difficult time like this. Showing that you care and think of them can make someone's day.
For service-based businesses, these are some of the activities you can do to stay in touch with your clients/prospects:
For hair salon, eyelash, microblading and all other beauty related businesses, women still want to look put together. And looking good helps boost their emotion. While they can't see you in-person to get the beauty service at this time (which can be depressing for some - bad hair day, anyone?), creating video tutorials or sharing information on how to care for their new set of lashes, eyebrows, easy way to diy an easy hairstyle, good product to cover grey hair and etc can truly make someone's day.
Just don't go quiet. People are always online. When people can't go out to spend money right now, it doesn't mean it ends here. Keep engaging and letting them know you're here.
This concept could be adjusted and used in other industries as well. Let your thinking outside the box and creative ideas run wild!
#8 Review and evaluate your current business approach/process: When we get into a habit of doing something, it's easy to operate even though it isn't efficient. If you have a process in place, carefully analyze and list a few other alternative methods you could put in place to improve. If you don't have one, it could be a good time to establish now to help speed up and become more efficient.
#9 Clean up and organize your work and/or home space
When all else fail, we can always clean and organize our homes to keep our minds occupied. If you're like me, you're CONSTANTLY on the go. Your day is filled with life/work/side hustle/family/spouse/child's school+activities/aging parents/unexpected circumstances and the list goes on. It's mind-blowing! It feels like there is never enough time to be home to clean/organize your home nor work space.
Cleaning an entire house can feel overwhelm. My proven cleaning/organizing tip is to focus on one small area at a time. Be it a counter in the kitchen, one drawer or one room. Whatever feels good to you. Just don't try to overwhelm yourself with the thought of cleaning an entire house in one day, chances are you'll back yourself out form this grand plan.
#10 Exercise and keep your body moving and active: don't let the self-quarantine or work-at-home deter you from being active. As a matter of fact, we all have more time now and the probability to gain weight is a LOT easier (talking about unlimited access to kitchen and pantry 24/7 and binge watching on Youtube/TV/Netflix anyone?)
I'm a big fan of at-home workout. Over the past 5 years, I primarily exercise at home, never go to the gym. There are so many Youtube workout videos for ALL fitness levels and won't require a lot of space that you can perform at home and use what you have even if you don't have gym equipment (don't let that be your excuse either).
#11 Time to learn new skills and things you have always wanted to do: Are you the kind of person who like to buy online courses/books but never have time to read/study? There is no perfect time than "now" to go through those materials.
I created a more detail guide that you can download here. In this productivity list, I shared some examples to help guide you and you can fill out your own ideas.
After all, we are all in this together. I'm sending you a bucket full of strength, good health, faith and hope.