Updated: Mar 23
Website redesign or website makeover always get me excited. Who doesn't love the transformation and the Before vs the After right? And what's more exciting is this time it's for a very talented interior desiginer of www.NikoleStarrInteriors.com. Every interior designer needs an effective website to showcase their amazing designs so they can bring in more clients and transform more beautiful spaces.
If you look at my portfolio, you see that I've designed various types of websites/industries and it is very diverse. I have yet to niche down because I want to explore and see which industry I want to serve and have the most fun with.
Last year, I really..really..really wanted to design a webstie for an interior designer. I dreamed, I prayed and manifested. So when Nikole reached out, I was OVER THE MOON and felt honored. Her design portfolio is ABSOLUTELY gorgeous, luxurious, bold yet elegant. I couldn't wait to help her take her website to the next level and impress her prospects!
If I compare this project to a home makeover, I can say that the transformation is from floor to ceiling.
We started off by identifying her brand colors, the look and feel, challenges that she's facing with client's communications, what pieces to automate, what content to create, website structure, keywords she wanted to be known for and much more.
For her brand colors: we went with Atlantic Blue which is her brand signature color, Heather Gray and White to give a light, clean look and feel.
Before we see the transformation and the After, let's look at the Before. When Nikole started her business, she created the website by herself but it's hard to spend time to maintain as her interior design business grew. She spent more time at clients' locations and got busy designing homes. In the meantime, her website needed to have her portfolio updated. At first she was going to redesign her Portofolio but after she saw the transformation of that page, she decided to give a full website makeover a go!
You see, her Before version isn't bad but can it be better? Absolutely yes. There were many things missing. We added many pages that were not there before to provide a better user experience. There's definitely a LOT of work/communcations between Nikole and I to keep track, asking questions, getting content for each page but trust me it's so worth it.
The first thing we did was tackling - the Portofolio section.
With interior design websites, portofolio is like the heart/soul/front door of your business.There was something I found to be an area of concern. The list of project was very long which could make it difficult for her website visitors to navigate especially on a mobile view.
We decided to clean up this area and keep this area tidy in order to add more breathtakingly gorgeous interior design projects in the near fuure. Nikole also wanted to remove some very old projects so we retired those, renamed projects, set up 301 redirects, created a main Portofolio area and subpages for each project.
My thought behind the design of this page is I wanted to create a WOW factor when someone landed on this page. Her portfolio was the place where people get to see her style. Instead of showing photos of the projects alone, I chose the photo of her sitting at a desk in one of the room she designed. That's a powerful shot!
The rest of the page features her most recent work. I added the hovering effect that shows 2 different rooms from the same project to make it fun and interactive (click play to see this page in action).
The Contact page on most website is underutilized and that is something most people don't even realize.
If asking the right questions, your contact page can be SO VALUABLE, effective and possibly reduce a chance of getting spammy emails or prospects who aren't serious about your services. Wait! What??
Most of us simply put a contact form on the websites. While it may work well for some, it can do so much more IF you strategically plan what information you want people to provide. This will not only save time but also avoid the back and forth. You have the info you need upfront and have a better understanding of what your prospects want, it can help you better prepare for your client calls or screen those who aren't qualifed or not a good fit for your business.